Market analysis

Understanding addressable market and suppliers willingness to supply

Near-east telco Assessment of market for ‘near-shore’ outsourcing and shared service centres from corporate clients in the UK, France, Germany, Italy, Spain. Assessment of competitive capabilities in Romania, Hungary, Poland, Estonia and other locations. Building a business case for market entry.
Panama Telco Assessment of the Panamanian telecoms markets showed that a high volume of speedy pricing and packaging actions were required to be competitive. These had a material impact on contact centre costs and quality of service.
Utility – resource peak Reviewed c.100 suppliers to select a short-list to receive a highly confidential RFP for outsource services requried to deal with resource issues created by an SAP transformation. In depth analysis of market capabiltiy through RFI/RFP process.
Pandemic response Interviewed a cross section of outsourcers to determine if ambitions to secure short notice supply to a large volume contact centre services (7,500 seats) at the point of need were feasible to fulfil.
Start-up national utility Assessed the likely consumer response to being required to pay for water in a country where it had been free. Forecast the impact on receivables and debt collection activity.
Start up telco - Energis Assessed the feasibility of the business plan ambitions for Private Circuit sales revenues, and found them to be infeasible as the addressable market had been overestimated by a factor of 20. Defined an alternative approach to tapping into the same customer need, with virtual private networking.
UK Telco Commissioned market research into operators of contract centres to understand and prioritize there requirements, plus assess their willingness to use services instead of buying and operating a system. The research informed service definition and suggested focusing on greenfield contact centres and those where there was a high level of uncertainty on the likely ultimate system size.
Altnets various Assessing the size and addressable market of voice services, private circuits, frame relay, ATM, Ethernet, and IP VPN services.
Telco entry into "CFM" Assessment of the market size and target customers for communication facilities management services. Development and proposal of strategy in board paper.
Assets of ex-Altnet Assessed the value and attractiveness of the assets created by an investment in an Altnet, in delivering differentiated telecoms services.
Major bank Assessed the marketing plan being proposed as part of a recovery programme by a network integrator in some difficulty with its banking covenants following a disastrous change in business model.
Major bank Assessed the marketing plan being proposed as part of a recovery programme by a specialist contact centre infrastructure provider in some difficulty with its banking covenants following a churn in its salesforce and consequent impact on sales, following promotion of a finance director to the position of managing director.
Japanese HiTech business Prepared market analysis input for proposal for a joint venture with a UK Telco to deploy broadband. Analysed requirements of SMEs, consumers and existing market for multimedia services, forecast growth and developments.
UK Telco Designed and ran test that showed direct marketing was ineffective at stimulating calls revenue – saving UK from years of direct marketing call stimulation campaigns.