Public advice service
Review of contact centre operations to identify customer experience and cost improvementopportunities
Our client was seeking to identify how to 'digitize' more of its operations to improve customer experience, reduce lead times and improve customer cost performance. As part of input to programme design, our client wanted to understand the 'size of the prize' from addressing customer contact operations
David conducted a short review of customer contact operations, covering process, technology and organization.
Our team.
- interviewed staff and management
- Undertook side-by-side monitoring of customer service staff
- Analysed operational performance and cost data
- Assessed and benchmarked unit costs
Our team found three areas for high impact improvement
- Control of staff utilization and handling times did not align to leading practice, creating an opportunity for quick wins
- The operating model design was high cost, with low spans of control, excess layers of management, premium London labour costs and generous working hours and holidays. This created a transformation opportunity
- Limited options for digital self-service, creating opportunities to use automation rather than human resources
Our findings were used to inform decisions in designing a transformation programme
- Defined three independent areas for improvement
- Operational quick wins - c. 20% cost reduction
- Strategic transformational change - c. 40% reduction
- Digital self-service - 5-10% reduction