Property business
Designing a single interaction centre to reduce costs by over 50% and improve customer experience
Our client had nine subscale contact centres, legacy of growth by merger. In trouble with the regulator, a consolidation was required that had to pose no risk to customer experience. The team was asked to design a single interaction centre to deliver major benefits, and create an implementation plan with low risks.
David led a team of specialists to cover the design of process, technology, organization and change plan required to meet our client’s objectives. Key areas of support included
- Structure – what should the organization look like and what should be the spans of control. We used best practices to inform client decisions on organization
- Size - consolidation of nine subscale centres into one delivers large economies of scale. We provided the technical skills to deliver design forecasts of demand and convert these into estimates of peak system size (number of seats) and FTE/cost budgets
- Workforce management - the legacy organizations had no competent function for forecasting and scheduling resources, or making intraday correction required to optimize customer experience and staff productivity
- Location - the client had contention between a strategic objective to site all customer contact and admin work in a purpose built building in Norwich, with risk on timing of availability, and the use of a readily available site with sufficient capacity in Kent. We provided decision making support and facilitation of key decisions
- Sequencing – the client had concerns on the risk of transitioning to a single centre. We defined the options for establishing a consolidated contact centre – “Big Bang”, “one-by-one” or “region-by-region – and led decision making to achieve consensus on the most appropriate option
- “Skillsets” – with nine regional variations in key process such as repairs processing, a key question was the definition of skill sets in the consolidated centre. We defined and assessed the options – one skillset, covering all processes, two covering repairs and other, and more granular options to reflect then nine RPs. We showed that provided CRM was delivered in time, a one skillset option was feasible, simplifying L&D and preparation work
The team delivered a coherent design and roadmap to support implementation.
- Our design reduced supported a reduction in operating expenditure of 50%
- Against a backdrop of high perceived risk, we delivered consensus among cross functional stakeholders
- We provided a clear transition plan, with well understood dependencies and risks