A Telco’s portfolio of Mobile and Fixed businesses serves high-growth, fast moving emerging markets. The UK HQ manages performance with a ‘light-touch’ with local teams primarily focussed on delivering EBITDA targets. To monitor business risks, the UK HQ uses regular independent risk reviews of its local operations. David reviewed the customer operations of its Panamanian subsidiary, putting in place 12 key actions to reduce risk. The review showed there was a high level of risk due to a price war in local market and related management actions to cut in operational expenditure to meet EBITDA targets, and proposed new controls.
Operating in Panama, David’s team gathered data to assess risk, define actions required and agree findings with local management. To obtain key player perspectives on risk David interviewed the CEO, CFO and Customer service director. Concerns included:
The team interviewed staff involved with the outsourced operation and conducted a survey of outsource prices in Panama, Honduras and Costa Rica. A sample of invoice payments was used to understand the way payment controls were applied. Data on the volumes of price promotions, the way prelaunch quality controls and operational KPIs were used to assess risk and impact due to sales driven change. Our work on the contact showed prices were competitive, invoices properly reviewed prior to payment and relationships were appropriate. Customer operations were well-run, despite some IT related issues and risks that needed to be addressed through investment. In summary, some of senior management’s concerns were unfounded.
Of more concern was the impact of a ‘price war’ resulting in a price decline of 46% in a year. Facing this, management met EBITDA targets through volume growth and major cuts to most aspects of operational expenditure. In making these decisions, management was able to show it had, in the short run, properly considered risk. We recommended implementation of streamline controls on promotions, allowing a response to market development with better managed risks. We alerted the centre to the intensity of the price war, and recommended specific additional controls to ensure that overly aggressive decisions by local management did increase jeopardise the viability of the business.