• Developing Integration programmes and supporting governance
  • Developed a programme to enable an acquisition to be fully aligned to the new parent’s strategy

TDF & Antenna Hungaria

A 100 day plan to manage risk and mobilise for change

Antenna Hungaria (AH), formerly owned by the Hungarian state, was sold on privatisation to Swisscom, who viewed its tower infrastructure, existing broadcasting portfolio and positioning on DVB-T as a valuable opportunity to create two consumer businesses in Pay TV and Telecoms. After a change of strategy, Swisscom sold AH to TDF, the European Towers business. TDF needed assistance in developing a plan to help it take control of its largest ever acquisition and align AH to a strategy focussed on infrastructure – not consumer – business plays.

A plan was needed to enable control to be taken of AH and for deal benefits to be delivered, ready for the Chairman of TDF to present to AH people on completion day. We carried out an initial scoping phase, interviewing board sponsors, key players in the acquisition and AH management to assess the work required and risks that needed to be controlled. The scoping phase recommended a workstream structure to cover the issues, risks and opportunities.

Following the scoping phase, output from diligence, acquisition business cases and the scoping exercise was used in workshops to develop detailed, specific objectives for the programme. Reporting to an Integration Steering committee, David’s team worked closely with management, providing advice and challenge in meetings and workshops, to develop seven major workstreams with around 100 project initiatives to meet these objectives, including controlling key risks and delivering value. Our challenge ensured that this scope was supported by well planned projects, and in key areas such as regulation, delivered important actions pre-completion to address potential high impact risks.

The project enabled, before completion, TDF management to see the AH team in action, taking important steps to start the process of alignment. On completion, ‘new ownership’ was successfully launched and underpinned by a 100 day plan and mobilised teams to deliver it.