Barclaycard needed to reduce costs to compete with market entrants and its management committed to a 15% headcount reduction. Achieving this required productivity gains and reduction of the number of call centres from six to two. David was responsible for the design and delivery of a virtual call centre to meet these objectives. He delivered new systems from design to production within six months, enabling a redundancy programme to be implemented.
David’s first responsibility was the technical architecture design, managing a team of SMEs to identify system changes needed, the options available and to recommend solutions. He then led a team of vendor and client staff to deliver the detailed Telephony design, covering physical and logical design of the integration of Symposium ACD, Genesys CTI, Periphonics IVR, desktop, together with backend systems over MQ middleware. This work bound together the systems by defining the call flows for every ‘customer’ type – e.g Premier customers, internal transfers, non IVR calls – and ensured they arrived at the correct skill group with the correct label.
David led workshops and provided stakeholder management to develop and gain agreement to a detailed design for an IVR self service application, including identification and verification method, choice of voice actor and other elements. David ran a pilot of the IVR service on a sample of 5000 customer calls and analysed the data captured. This demonstrated the application met assumptions in the business case, and the ‘id &v’ approach worked. During this work David also used governance processes to engage stakeholders and overcome major issues on security and call flow.
Delivery enabled productivity gains to be realised through redundancies.