• Current state assessment
  • Retail call centre cost saving opportunities
  • Challenging the inefficient operating model of a travel firm with many small contact centres

Project Baltic ATPI International

Assessing a travel operator with many small contact centres

David assisted Lloyds TSB Development Capital with the acquisition/MBO of ATP International, a travel and events management company operating in Europe and the US for £63m. Our work involved undertaking a high level operational due diligence, in particular looking at the appropriateness of the cost base, the opportunities for profit improvement through cost savings, including call centre improvement and/or rationalisation.

ATP International operated around nine mini contact centres in the Netherlands, aiming to provide small and medium sized clients a ‘local’ service. We visited sites in the Netherlands and reviewed at a high level the facilities, technology and processes supporting staff. We also interviewed managers and staff and looked at the performance data available to management to run its operations. We found three key factors meant that there was significant potential upside in the cost base. Firstly, ATP’s operations lacked the technology normally deployed in contact centres to manage and support highly productive operations. Secondly, having nine separate contact centres with 30 queues was intrinsically inefficient. Finally they lacked any substantive management experience of leading practice contact centres.

One of management’s key strategic tenets was delivery a ‘local’ service, and this tenet constrained management’s ability/willingness to deploy normal contact centre practices. We challenged management continue to offer services with a ‘personal touch’, but to leverage the available operating model options to do so at much higher levels of productivity

LDC completed the deal, aiming to develop a number productivity improvement issues and obtain synergies with a similar business it owned in the UK.