• Design of process and customer service operations to support innovative interventions promising incremental revenues and cost savings
  • Contact centres
  • Cost reduction
  • Commercial model
  • Transfer prices
  • Design of ‘To Be’ contact centre operations
  • Service improvement
  • Innovation

Essex County Council

Cost reduction and revenue generation from using intelligence about customers

Essex County Council needed to reduce costs and increase revenues, in line with HMG deficit reduction needs. Many of its costs are driven by serving the needs of citizens whose lives have been impacted by adverse life events. Often, proactive, early intervention could have lessened the impact of these life events, reducing cost and also creating commercial opportunities. David delivered a design for the process and changes required, including a business case for investing in the Local Authority Trading Company required.

David firstly co-authored with the leadership team, a Life Event commissioning process. This was based on a product management life cycle to capture, prioritise and develop full worked out designs for interventions, including sourcing data to identify people who might benefit from an intervention. In parallel, David’s team identified a long list of pertinent life events from conception to death fully, and related interventions, then prioritised these using criteria agreed by the client.

Delivery of this kind of prioritised interventions required functions that Essex did not support, principally around outbound contact, the ability to sell and close deals, data mining and other ‘CRM’ type capabilities. David assessed the As Is capabilities, including current contact centre operations, identifying numerous variances from good practice. David then designed a new inbound/outbound contact centre, covering process, technology and people elements required to meet a holistic set of operational requirements and meeting good practices.

As some of the changes were commercial in nature, we identified and assessed feasible entity options for key elements of the design. This concluded that that a Local Authority Trading Company (LATC) needed to be set up. Our proposal for the LATC was a lean, virtual business, led by a two-person management team to procure and direct outsourced customer contact services provided by the Council and third parties.

Finally David led activity to build a business case for the changes required. This included: (1) ensuring defendable projections of benefits were developed, including projections for revenue streams; (2) determining the investment required and; (3) proposing transfer prices for services consumed by the LATC to ensure a complete cost picture was established.

The business case was accepted and operations are now delivering commercial benefit to Essex County Council and helping lower its cost of service delivery.