TravelCo occupies a unique and hard to copy niche, ‘manufacturing’ air travel, accommodation, trekking etc. solutions for its target segment, and selling them through its own web, call centre and retail channels. Via this niche it has powerful data on travel patterns. However, like the rest of the travel industry, it operates in an intensively competitive context, against players with low costs and powerful IT capabilities driving a shift to online trading. With a total spend of over 1 billion, key questions for the CEO were to identify and prioritise major cost saving actions.
David led activity to analyse the cost base, understand its drivers, identify cost savings opportunities and quantify them. His team analysed P&L detail on operations in three countries, data on customer transactions by channel and product, and operational data from call centre and retail channels. This was used to create ‘data packs’ for management, converting data and analysis into insights, prove the rationale and quantify cost saving initiatives. Some examples:
David and his team carefully managed and engaged stakeholders within the business to ensure that the analysis and findings were fully owned and that the relevant directors committed to the initiatives, including their projected impact on budgets and performance objectives.