• Current state assessment
  • Solution design
  • Assessing operations of travel firm with travel agency and operator businesses to identify savings
  • Identified multi million pound, sustainable cost savings cost savings and actions required to implement them

TravelCo

Developing a cost reductions programme

TravelCo occupies a unique and hard to copy niche, ‘manufacturing’ air travel, accommodation, trekking etc. solutions for its target segment, and selling them through its own web, call centre and retail channels. Via this niche it has powerful data on travel patterns. However, like the rest of the travel industry, it operates in an intensively competitive context, against players with low costs and powerful IT capabilities driving a shift to online trading. With a total spend of over 1 billion, key questions for the CEO were to identify and prioritise major cost saving actions.

David led activity to analyse the cost base, understand its drivers, identify cost savings opportunities and quantify them. His team analysed P&L detail on operations in three countries, data on customer transactions by channel and product, and operational data from call centre and retail channels. This was used to create ‘data packs’ for management, converting data and analysis into insights, prove the rationale and quantify cost saving initiatives. Some examples:

  • TravelCo had a significant ‘tail’ of low volume products on offer without IT support, providing an opportunity to reduce cost by culling the portfolio.
  • Retail shops had staff underutilised outside peak hours, providing an opportunity to improve productivity by creating a virtual call centre and downsizing central call centres.
  • Parts of COGS was driven by cautious low margin ‘sale or return’ deals with suppliers, rather than using the depth of usage data available to safely take more risk on procurement of inputs, e.g committing further in advance and more irrevocably to flight seats and hotel rooms. These and other findings formed the basis of 20 cost saving initiatives, making a significant impact on profitability.

David and his team carefully managed and engaged stakeholders within the business to ensure that the analysis and findings were fully owned and that the relevant directors committed to the initiatives, including their projected impact on budgets and performance objectives.