Mobile Telco Irish OpCo is self-sufficient and separate from its UK equivalent, but much smaller in terms of customer volumes and operational size. Group has a hypothesis that the similarities of requirements of the UK and Irish operations mean it would be both feasible and more efficient to have a single, integrated operating model for both. In effect, Irish market needs would met by a local sales and marketing team, but CRM, Billing, Networks, Supply Chain etc. would be managed centrally on a ‘British Isles’ basis.
Mobile Telco Eire asked for help in meeting the challenge posed by this hypothesis:- “Could the Irish Opco develop a plan to improve efficiency to such an extent that the business case for the investment needed for an integrated British Isles OpCo was not a clear cut one?”.
PwC set up a project to identify and assess cost reduction opportunities within existing operations, across all functions – Networks, IT, Customer Experience, Retail etc. The deliverable was an overlay business plan tied to its five year plan, one that could be implemented and closely tracked. David’s role was to provide advice and challenge on the Customer Experience workstream, to help the CFO ensure all value creating opportunities had been identified and appropriately quantified.
Working with the Customer Experience director’s team, David reviewed the scope of the initiatives proposed. These were tightly defined and based on a mix of conservative and reasonable assumptions – with some but little upside to the team’s base case projections. However, review of the scope found that the plans missed an opportunity to shift customer service demand from human channels (contact centre, retail) to automated channels (Web and automated voice). David analysed data on automated voice and Web systems. This identified scope for both (1) tactical tactical improvement with little incremental investment and (2) longer term changes requiring investment to correct technical deficiencies in current systems and extend the scope of service for which an automated solution was available.
David worked with Mobile Telco management to ‘co-author’ a proposal for a set of Multi Channel Call Volume Reduction initiatives. Co-authoring was important to ensure stakeholder engagement and sponsorship. David’s identified opportunities further to reduce operating cost by €5.6Mpa.