• Current state assessment
  • Solution design
  • Translation of high level strategy into practical changes to process and systems
  • Enabled Telco to develop an effective partner channel by defining ‘partner of choice’ vision, supporting processes and implementation roadmap

Cable & Wireless

Designing a business architecture for a partner channel

Designing a C&W wanted to develop a strong partner channel and become the telecoms ‘partner of choice’ for major systems consultants and vendors. Its starting point was its existing reseller channel that sold voice ‘minutes’ on a commodity basis – far from ‘partner of choice’. David helped transform this into a competitive partner channel, by defining a detailed vision of what ‘partner of choice’ meant in specific terms for the business architecture of process, people and technology, and a roadmap to implementation.

David first task was to develop an agreed roadmap to the partner of choice objective, providing stakeholder management between C&W, PwC (business change) and IBM (systems development). He evaluated the systems options available to C&W – Siebel or a standalone system, developing a two step approach to achieving the changes needed.

Working with the channel’s management team, David defined and obtained agreement to a detailed vision what ‘partner of choice’ meant in terms of the business architecture of people characteristics, processes and services and technology. David then held a series of interviews and assessed the ‘As Is’ business infrastructure against this vision, identifying specific changes needed. He prepared recommendations and a business case to obtain funds for the investments required.

David’s responsibilities continued through to leading work on detailed definition of seven new ‘partner management’ processes, building on the detailed vision. These drove the technology and people changes required to deliver a partner relationship management portal.

C&W launched the new processes and systems to its partner base and sales teams in 2002.