A major UK multinational, multi-product retailer was concerned that its customer service cost base and operating model needed to be better aligned to the challenges of digital multichannel competition. It asked David to assess its customer service operations, compare them to good practice and quantify improvement potential.
An expert team in customer services ws needed to perform a customer service operational review. We used our customer service diagnostic framework to support a rapid assessment, gathering performance data and interviewing key stakeholders. We provided a request to the client for data that has a proven track record of helping to identify performance improvements. We complemented this with a programme of stakeholder interviews to obtain qualitative data on our client’s operations. Once complete the qualitative and quantitative data we gathered was compared against benchmarks to identify opportunities for improvement.
We found that on three key areas, our client was underperforming best practice, with (1) higher numbers of contact per customer – an indicator of process failure; (2) the time taken by personnel to resolve a customer query outside industry norms and (3) their unit labour cost (cost per productive minutes) was too high. This represented significant scope for cost reductions, with many ‘quick win’ projects that were not dependent on significant investment or long lead time IT change.
Our work provided the basis of a case for change and further work to deliver multi million pound savings.