• Current state assessment
  • Solution design and business case
  • Procurement
  • Diagnosing customer operation failings, developing solutions and mobilising a Board to change
  • Enabled Interflora to cut costs and transform services at member/customer Touchpoints by diagnosing problems, designing and sourcing solutions and making the business case for investment

Interflora

Developing a business architecture to improve customer experience and service

Interflora’s retail network and contact centres were experiencing chronic problems with ‘home grown’ order relay systems. The membership was concerned about performance at a time of increased competition. David made a strong business case for change and provided advice on business architecture and sourcing of solutions that Interflora used to mobilise for major change.

David was responsible for assessing processes, services delivery technology and applications. This work identified that current custom systems were fundamentally flawed. He assessed options and recommended a move to package applications, client-server systems, broadband telecoms services and use of hosted systems infrastructure.

David’s team then developed sourcing advice, researching twenty packages to meet Interflora’s needs for Web, contact centre and member ordering systems, and recommended a shortlist. He led work on detailed specification of the business requirements and used a competitive procurement to obtain proposals from Oracle, Siebel, Peoplesoft, SAP and Chordiant. The Interflora steering group reviewed demonstrations of the packages applied to Interflora’s requirement during two days of vendor presentations. David analysed the bids and recommended that Oracle be the preferred vendor, subject to some pricing reductions.

David led work to estimate benefits, then obtained agreement to revised departmental budgets to reflect them. David made the business case for a £5m investment in a new order processing and relay solution. David prepared a final presentation for the full Interflora board on the business case and vendor recommendation, including a demonstration by Oracle.

David’s blueprints guided Interflora through a period of major change.