• Current state assessment
  • Solution design
  • Reviewing a multinational, multi service retailer’s operations
  • Improving the profitability of a portfolio of shops and customer experience

International retailer

Reviewing a multinational, multi service retailer’s operations

Intermediate retailer had around 5,000 retail operations in fifteen countries, providing shoe repair, key cutting, engraving, watch repair, other services and product retailing, for example travel goods. The CEO felt country management had become stale and wanted to review French, German, UK and Spanish operation to identify improvement opportunities. David’s work led to an improved customer experience, revised property selection methods and closure of unprofitable shops.

The team performed an industry analysis for each sector, determining the value chain strategies being pursued, key success factors and the areas with the most scope for performance improvement. Inter country comparisons revealed that shoe repair had the most scope, with a gulf between the best and worst performing country operations.

In each country, we analysed each outlet. This showed all countries had a ‘tail’ of unprofitable shops, branding and application of corporate image was inconsistent, and no correlation existed between shop revenue and profitability. In the UK, 100 shops were assessed on, public transport proximity, footfall, customer skills, and premises quality. This data was analysed using cross-sectional regression to identify the characteristics that were the best predictors of profitability and turnover. Footfall was a poor predictor of profit, but associated with revenue. Proximity to public transport was associated with the most profitable shops. Customer skills were the second strongest predictor of profitability.

We proposed that the unprofitable shops were closed. In the UK we proposed a new method for assessing locations, and that over time, that the portfolio be migrated from high footfall, shopping mall locations, to less costly ones nearer railway stations and bus termini. Finally we recommended that Minit develop a customer experience, and implement changes to operations to support, covering training, shop management roles and incentives to deliver it.