A utility wanted to reduce costs and increase resilience of its customer service operation using ‘virtual’ call centre technology and automatic customer identification. David defined technology that could be used to improve performance, made recommendations on whether the opportunities should be seized, and, in case they were developed, prepared an implementation roadmap.
The business had a single major call centre site, an extensive retail branch network and offices in parts of Scotland with low labour rates. Virtual call centre technology offered the prospect of obtaining cost and resilience benefits by using staff in branches, for example during quiet periods in the shops, sourcing call centre staff from lower cost areas and using home workers to work ‘microshifts’ to meet peak demand. David was responsible for a rapid evaluation of contact centre improvement concepts, followed by detailed feasibility planning studies. David identified and assessed a number of technical options, and analysed costs and benefits. David found that the performance improvement concepts were technically feasible, but there were issues around assuring quality of service, supervising remote staff and providing manageable technology packages to homes that needed to be solved.
At that time, the practical barriers made the proposition high risk, particularly due to management stretch on a major customer service system upgrade. Although David provided an implementation road map and product initiation collateral, he recommended that the idea be mothballed for at least three years to await developments on broadband and browser based customer service tools.