• Current state assessment
  • Review of customer experience and cost performance of complex global customer service delivery model
  • Travel industry
  • International operating model
  • Contact centres
  • Cost reduction
  • Customer experience customer service improvement

Major airline

Review of customer experience and cost performance

Major airline had a complex international operating model for its contact centre operations, spread over four continents. They wanted to understand how their performance compared to peers and leading practice.

David made a short intervention to assess performance. He interviewed a number of key managers and obtained a set of data on the business’s performance across sales, cost and customer experience for each location. David compared the performance of each centre to one another and to a set of leading practice benchmarks. They indicated that while sales performance was reasonably consistent and aligned to the levels expected of such operations, performance on costs and customer experience was very poor, for example with in excess of 19% of callers abandoning before being served.

Further analysis showed (1) the cost performance was due to unusually low levels of staff utilisation and (2) a poor access to service for consumers was due to insufficient staff at busy periods. Both had the same underlying reason – lack of forecasting of demand and scheduling of staff in efficient shift patterns to meet it

David’s work provided management with a clear case for investment in change and for further work to identify a range specific initiatives