• Solution design
  • Providing advice on customer service change at large customer service organisations
  • Providing advice on customer service change to enable of Europe’s largest customer service organisati ons to understand how to meet ambiti ons to be world class
  • CRM – data mining, propositi on development, service acti vati on, billing

BskyB

Transforming customer touching processes

In the space of seven years, BskyB had grown from a start up organisati on to one of the largest customer service and sales organisati ons in Europe. With the launch of Digital products, it was braced for growth, but concerned that pressure on its front and back offi ce processes and systems posed risks to its success, for example the volume of installati on acti vity was expected to strain both contact centre capacity for appointment setti ng, and the related installati on fi eld operati ons. It decided to invest in wholesale technology and process change, and asked PwC for recommendati ons.

We provided advice on systems and applicati on architecture, organisati on and processes. David was responsible for the process and operati ons workstream. He held meeti ngs with players in key processes, such as billing and customer care. He organised workshops with front line staff to capture data on current operati ons, issues and analysed documentati on provided by BskyB. He defi ned and obtained agreement to a target customer experience for all processes that could be regarded as customer facing – from product development, through to sales, marketi ng, installati on, customer service and maintenance. PwC developed detailed technology recommendati ons for BskyB. David prepared documents and presentati ons that demonstrated how supported the target customer experience and how they could be used to enhance each process impacti ng customers’ percepti ons of BskyB, contributi ng to its ambiti ons to be ‘world class’.

BskyB harnessed the PwC recommendati ons and implemented one of the largest customer interface transformati ons in Europe, delivering, for example, enhanced abiliti es to support a network of independent and employed installers to enable installati on capacity to match sales growth and bett er ti meslot ‘granularity’ than was previously off ered.