• Solutions to deliver reasonable customer service in extreme conditions
  • Designed and delivered a solution to deal with extreme demand on a call centre, to avoid a repeat of a customer service debacle

Scottish Hydro

Delivering service in extreme conditions

Bad snow storms crippled Hydro across a Christmas period, causing a flood of calls. It only answered 10% of calls and gave out little useful information. A second storm of political and media criticism followed. Its CEO committed that in future circumstances, it would answer 95% of calls. David ensured Hydro could meet this commitment.

Hydro’s Customer service director asked David to assess a solution proposed by BT. David identified two key needs – most customers call to obtain timely, pertinent information on service restoration, but a vital proportion call to report damage – intelligence essential to repair work. The BT solution could be adapted to meet the first need, but could not support customers reporting damage – transfer to a CSA was not possible. David modelled the demand placed on Hydro’s contact centre during the crisis and concluded with BT that its solution had insufficient capacity to meet such extreme demand.

David prepared an alternative technical and process design that met Hydro’s needs, together with a business case to obtain budget. Network services were used to discriminate between 60 different local areas – allowing highly specific local information to be provided, rather than a general announcement. Customers could report damage by speaking to an agent. David sourced and implemented the required technology and telecoms services, reporting weekly to stakeholders in the project. Processes were designed, the solution communicated widely, prior to implementation through a walkthrough and dress rehearsals to exercise the systems.

Hydro was able to face the winter season knowing it could deliver customer service in extreme demand conditions.